Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. We created a microsite dedicated to sharing our brand identity and beliefs. We Act with Integrity. What are brand values?

Lead Scoring 122

Lead Scoring Lead Ranking Effectiveness Brand Identity 122

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings. What do you do? You go find your table!

Tactics 100

Tactics Automation Personalization Planning 100

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. They can also track and report on deliveries, opens, and clicks.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. Finding your own CPM is of course a relationship and sales process, but getting at least a $5 CPM is on the low end of the industry norm for this type of creative work.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. Finding your own CPM is of course a relationship and sales process, but getting at least a $5 CPM is on the low end of the industry norm for this type of creative work.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

ClearVoice

JULY 12, 2022

Account-based marketing is an approach to marketing where the sales and marketing teams work together to define, identify, engage, and sell to a highly targeted set of client accounts. In ABM, the sales team gives input on who they want to sell to, and the marketing team creates personalized assets that speak directly to this audience.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. So first, they create display or social ads or put their spending toward a Google AdWords campaign.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148