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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

No matter what the user’s preferred device or browser is, PWAs automatically resize and reformat its content to be displayed correctly in the viewport. In this sense, PWAs can act as an extension of your marketing toolkit to improve customer engagement and retention. Higher Conversion Rates. as their JavaScript framework of choice.

eCommerce 147
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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

No matter what the user’s preferred device or browser is, PWAs automatically resize and reformat its content to be displayed correctly in the viewport. In this sense, PWAs can act as an extension of your marketing toolkit to improve customer engagement and retention. Higher Conversion Rates. as their JavaScript framework of choice.

eCommerce 103
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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Is it from Google, Facebook, a particular website, or another source? Breaking Down the UTM Parameters! and Terminus.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Now, you’d think this would make measuring B2B metrics easier. 5: Opportunities.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. On the web today, things change fast.

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What General Data Protection Regulation Means For You

Stevens & Tate

In our opinion, this is a hugely positive step forward for the rights of the individual in the context of the current multi-billion dollar data industry and the wake of the Facebook/ Cambridge Analytica scandal. It is the thing that makes the browser bar display a secure notice and sometimes go green and show a padlock symbol.