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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I was supporting myself with these dead-end jobs, waiting tables, bartending, fire fighting, the background acting, none of them with benefits or insurance. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I was supporting myself with these dead-end jobs, waiting tables, bartending, fire fighting, the background acting, none of them with benefits or insurance. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. It doesn’t differentiate us. Blake Emal : Welcome to the Yours in Marketing podcast. Without further ado, here’s the interview with Ethan Beute.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. It doesn’t differentiate us. Blake Emal : Welcome to the Yours in Marketing podcast. Without further ado, here’s the interview with Ethan Beute.

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Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, I speak with power connector and founder at NHP Talent Group Adam Posner. On this episode today, speaking with Adam, we talk about his time with VaynerMedia and really what kind of a person Gary Vaynerchuk was to him and how it was to work with him. Thanks for having me on.