Act-On Customer Satisfaction Loyalty Web 2.0 
Marketing Insider Group
NOVEMBER 30, 2010
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Marketing Insider Group
NOVEMBER 9, 2010
For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.
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Marketing Insider Group
JUNE 18, 2010
All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. The web did not replace either. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. So what’s a marketer to do?
Marketing Insider Group
NOVEMBER 4, 2010
Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. Along with this higher level of sophistication comes a matching price tag.
Marketing Insider Group
NOVEMBER 4, 2010
Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. Along with this higher level of sophistication comes a matching price tag.
Marketing Insider Group
DECEMBER 1, 2010
Opt-outs increased and our brand image suffered — all because we were spamming our customers. What we need is Insight-driven marketing that starts with the customer. It’s about customers and getting them to chose us over the competition because we have better met their needs. So what happened in B2B Marketing?
Marketing Insider Group
JUNE 7, 2010
Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. And the cost of not acting must be made plain.
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