Pair of surveys show why B2B tech needs to work on their customer marketing efforts
Sword and the Script | B2B
MAY 28, 2024
The idea was to put some big thinking behind cross-selling and upselling our product to existing customers. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers. While communications can certainly have lots of overlap with customer marketing, my mandate was external.
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