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The Entrepreneur's Guide to Venture Capitalists

Hubspot

Businesses with a small burn rate often don't require much funding to get started because they're cash efficient. Matchstick exists to act as a catalyst for our founders, our partners, and our startup communities. The lead investor sets the terms of the round with the company and acts as the primary negotiator.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data.

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How to Evaluate B2B Data Providers

DealSignal

Unfortunately, stories about being burned by data vendors are all too common. A strong sender reputation, created by low bounce rates and high engagement, keeps ISPs from sending your emails to the spam folder. HubSpot suspends users with a 5% hard bounce rate, and most other ESPs are roughly the same.

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Sales Pipeline Radio, Episode 171: Q&A with Josh Baez @joshthebasil

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Happy Q3 to those of you on a calendar year.