B2B Lead Generation Blog: On Alignment between Marketing and Finance
markempa
SEPTEMBER 12, 2007
" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. We need to act as one team and seek to understand each other better and learn each other’s language. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Okay, not really.
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