Hubspot

NOVEMBER 3, 2014

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. For example, if a reporter has just tweeted how she prefers to be approached by phone (like Kelli Grant of CNBC did here ), pay attention and act accordingly.

PR 28

PR Guerilla Marketing Public Relations Press 28

Hubspot

JULY 17, 2012

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. 3) Provide Insightful Data.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Hubspot

APRIL 5, 2017

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. But what happens to the little guys? 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78