Hubspot

NOVEMBER 3, 2014

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. For example, if a reporter has just tweeted how she prefers to be approached by phone (like Kelli Grant of CNBC did here ), pay attention and act accordingly.

PR 28

PR Guerilla Marketing Public Relations Press 28

Hubspot

JULY 17, 2012

A local Christmas tree farm acted quickly and became that "second paragraph" in the story, as they offered her a free Christmas tree. Read HubSpot's complete guide to newsjacking. HubSpot's acquisition of oneforty was announced with a tweetable press release , which attracted attention from big names like the Wall Street Journal.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Hubspot

APRIL 5, 2017

They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. But what happens to the little guys? What happens to small brands that hit on marketing gold, kind of by accident? Below, we're taking a look at how small brands have handled their 15 minutes of viral fame.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78