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S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]

Hubspot

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. For example, if a reporter has just tweeted how she prefers to be approached by phone (like Kelli Grant of CNBC did here ), pay attention and act accordingly.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

< £ Salon Bloggers & > June 15, 2006. -->. Its usually easier and less hassle for employees to find workarounds than to complain to management and wait for them to act. Customer Anthropology: The Art of Observation. and potential customers) at work as a means of discovering unmet needs that your organization can fill.

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8 Ways to EARN Media Attention Instead of Buying It

Hubspot

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. 3) Provide Insightful Data.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > September 27, 2006. -->. Its time for the knowledge champions of the world to get together, and to get our act. MADE IN CANADA. trust your instincts. < The PKM-Enabled Organization. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM).

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. But what happens to the little guys? 12 Small Brands That Went Viral.