B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity
MAY 25, 2021
James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool.
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