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B2B Memes
JUNE 18, 2012
Is summarizing and linking to another person’s article an honorable act or a form of theft? The act of finding great content and linking to it, he says, is a fine idea. What I see, rather, is someone who is intensely interested in Duhigg’s subject matter, admiring of his work, and intellectually engaged with his ideas.
B2B Memes
NOVEMBER 29, 2011
In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Don’t act on an emotion of fear of being left behind. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them.
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