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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users.

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HubSpot’s June 2023 releases: The manager’s guide

Martech

Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

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Market Intelligence Data: The Definitive Guide

Zoominfo

External data is readily available information collected through research. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process. Internal data refers to intelligence that a company generates and maintains on its own.

Planning 130
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Did Somebody Ask About Data Quality?

DealSignal

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

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The Definitive Guide to Market Intelligence

Zoominfo

Before you know it, you’ve gotten lost—and wasted time and money in the process. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). External data is readily-available information a business can gather through research.

Planning 140
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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. The data behind Ideal Customer Profiles Ideal Customer Profiles are defined by firmographics (size, location, industry), technographic (deployed technology), and historical data.