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8 Essential Tips For Optimizing Your B2B Website

Lead Forensics

A properly optimized website should see a conversion rate of 1-5%, so if you’re receiving 3,000 visits a day, you could convert as many as 30-150 of your daily visitors into inquiries or warm leads. Here are 8 essential tips to get you started on optimizing your website to yield maximum lead generation results. How can you do it?

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How to Write Great Google Ads Descriptions

Anyword

Ad descriptions are like leads after a headline. Like leads, descriptions allow you to expand on the idea you make in the headline. One approach is to use a copywriting formula like AIDA or PAS, which will help you get the most essential information about your product front and center. . What Are Google Ad Descriptions?

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. So, how can you use the hero’s journey to deliver amazing CX? Make your customer the protagonist of the story. Read Customers’ Minds.

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How to Build a Sales Funnel That Generates Leads

PureB2B

How to add more leads to your funnel with Leadiro. Some leads will enter the funnel, and never move to the next stage and never buy from you. Steps in the AIDA Sales Funnel. The traditional sales funnel, often referred to as the AIDA funnel includes four key stages. What is a sales funnel? Why do you need one?

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. It acts as a digital middleman. CPA can be competitive which in turn leads to high costs. This will lead to qualified leads and increased profits.

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AI Tools and Email Copywriting- How it Can Help You Get Ahead of The Curve

Scoop.it

During high-traffic junctures such as the holiday season, hyper-personalization becomes necessary, and now, with the advent of generative AI, we are very likely to witness another evolution on this front. Read on to find out! Why Embrace AI Email Copywriting? Faster Turnaround Time For an email copywriter, no two days are the same.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

307% organic traffic. It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. In the meantime, put on your thinking cap and get ready to learn a ton from these Breakthrough customer presentations: Kazoo: Get Small to Go Big . 63pp MQL quality. 454% brand search clicks.