NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Content Standard

SEPTEMBER 20, 2016

In March of 2010, the Affordable Care Act (ACA) was signed into law. Complicate this further with a complex system of brokers, providers, and health care institutions, and consumers were left with a befuddling law affecting a massive system of competing interests that they were somehow supposed to navigate. Executing on Responsibility.

Paid Content 40

Paid Content Trust Marketing Top of Funnel Work Management 40

Salesforce Marketing Cloud

FEBRUARY 6, 2024

According to the State of Sales , 82% of business buyers expect sales representatives to act as trusted advisors. On the surface, sales seems like a simple concept: One person buys something from another. But in reality, it’s much more than a transaction. Prospects for inside sales come from a variety of sources.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Bannerflow

MAY 2, 2019

In this article, we answer the most common questions related to display advertising. It is an introduction to an effective form of online advertising and why you should use it as part of your marketing strategy. The display advertising questions we will answer include: What is a display or banner ad? What is it?

Display 40

Display Advertisements Advertising Cost per Acquisition 40

Unbounce

FEBRUARY 11, 2019

Subtle app promotion: Rather than aggressively funneling visitors into an app, the landing page ends with a gentle reminder that you can download the app on your iPhone or Android. (I’d (And a messy one can hurt them.). Pretty simple, right? You’ve probably heard something similar before. Let’s go. Industry: Education.

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114