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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

Paul: You know, Matt, I just went to Google and looked up account-based partnership and it’s already there and both of your pictures are listed right next to the Wikipedia entry there. Matt Heinz: I was going to say, somebody better go to GoDaddy and get Account-based Partnering.com right away. Very quick it happened.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. Wikipedia definitions to level the playing field. A document constantly updated with fresh insights and information covering all stages of buyer’s interactions — from acquisition to retention to expansion.