Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation
Convert
AUGUST 24, 2022
After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. Top of those facets is marketing and communications. So, to fill in those blanks, some marketing teams build semi-fictional profiles of these target customers.
59 
Let's personalize your content