Remove Acquisitions Remove Buyer Personas Remove Godaddy Remove Wikipedia
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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

Paul: You know, Matt, I just went to Google and looked up account-based partnership and it’s already there and both of your pictures are listed right next to the Wikipedia entry there. Matt Heinz: I was going to say, somebody better go to GoDaddy and get Account-based Partnering.com right away. Very quick it happened.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. What’s the Problem With Personas?