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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

If you’re using, marketing automation, if you’re using CRM, if you’re using account-based marketing technology, how can you leverage that for your channels, not create an entirely separate stack. Matt Heinz: I was going to say, somebody better go to GoDaddy and get Account-based Partnering.com right away.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Stereotypes of the target demography, data pulled from the organization’s CRM, or just blunt assumptions cover the rest. ” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. Wikipedia definitions to level the playing field. What’s the Problem With Personas?