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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Scott answers: What do you see in the market? Where do you see the best companies investing and positioning to create a more effective channel?

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Top of those facets is marketing and communications.