Acquisitions Forrester SEM Studies 
QuanticMind
MAY 23, 2019
Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.
QuanticMind
SEPTEMBER 28, 2016
For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.
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Ambal's Amusings
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. MarketingSherpa.
Valasys
MARCH 12, 2019
This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !
SnapApp
DECEMBER 4, 2017
76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. Social Media Examiner. .
GreenRope
DECEMBER 14, 2016
A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company? Am I right?
GreenRope
DECEMBER 14, 2016
A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” What do you do first when researching a product, service or company? Am I right?
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