Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Directories, also known as review sites , are an important source of information for buyers. Maximize your presence with the right directories. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal. In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. By Matt Heinz, President of Heinz Marketing. We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We’ve has some truly great guests and many more to come. Paul: I’m an expert in the Luge. Jocelyn: Curling.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Personalize and contextualize engagement. The B2B lead handoff process is broken. Focus outbound efforts on highly targeted prospective customers.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua. Here’s why. That’s why I interviewed Mark Organ ( @markorgan ).

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120