Acquisitions CMO Growth Marketing Touchpoints 
ANNUITAS
MARCH 4, 2020
The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall.
ANNUITAS
DECEMBER 11, 2023
Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. This may never change. Their approach?
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Liveintent
JANUARY 11, 2021
First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. Curious about what these changes mean for email and growth marketers? Email is here to stay for marketers. Acquisitions may come and go, but email is forever. And Facebook acquired Kustomer, a CRM platform.
accelerate agency
DECEMBER 7, 2021
The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. What does a SaaS chief marketing officer do on a regular basis? Here, a CMO is likely to take a goal-driven approach to planning.
accelerate agency
DECEMBER 7, 2021
The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. What does a SaaS chief marketing officer do on a regular basis? Here, a CMO is likely to take a goal-driven approach to planning.
accelerate agency
DECEMBER 7, 2021
The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Customer acquisition.
Martech Advisor
AUGUST 20, 2019
Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.
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