Heinz Marketing

SEPTEMBER 3, 2018

I think, as we record this the day after Urban Meyer got a three-game suspension for some not good stuff going on behind the scenes in the athletic department, but I guess the silver lining for Ohio State this year is those first three games are non-conference games against not very good teams. It was obviously very entertaining.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Work Management B2B Sales 56

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

chiefmartech

OCTOBER 29, 2017

But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. The Martech Class of 2010 — where are they now?

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

chiefmartech

AUGUST 14, 2017

So in programming the MarTech conference series , I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

OutboundView

SEPTEMBER 20, 2018

Our Approach to Client Acquisition & Lead Generation. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Industry Conferences & Events – We’ve all been to these. When should you hire? Who do you hire? Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. We launched it, specifically on October 8th of 2019, at our inaugural industry conference, celebrate San Francisco. It is not the Gong conference. But we bring world class speakers. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52