Adobe’s ABM Strategy | How We Do Account-Based Marketing at Scale
Adobe Experience Cloud Blog
JANUARY 7, 2020
I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. To me, it is almost like a play.
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