Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

Marketing Interactions

OCTOBER 15, 2021

This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Terminus

AUGUST 25, 2022

Terminus CMO, Natalie Cunningham , recently gave a keynote address at B2BSMX in Boston. We’ve taken her talking points and spun them up into this blog to talk about how this time of change is a real opportunity for marketers. Every marketer is scrambling. It’s the price of entry in today’s changing market.”.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

6sense

JANUARY 14, 2016

But in the meantime, here are four of the most likely bottlenecks B2B marketing teams should be addressing to enable their sales team to drive revenue growth. Find in-market buyers and connect them with sales.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

6sense

JULY 17, 2017

In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”. And if you’re on a B2B sales or marketing team, you are too. Get the full Wave report to see how predictive analytics can help boost your B2B sales and marketing program results. Want to know more?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Content4Demand

SEPTEMBER 8, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. In the future, you’ll see this level of personalization become table stakes for all B2B marketing teams.

Intent Data 84

Intent Data Intent Content De-duplication 84

Aberdeen

JANUARY 22, 2019

After all, while I may care in general about traffic volume, in the era of account-based marketing , I care more about traffic volume from the specific accounts I’m pursuing. Even if your ads are not attracting clicks, if they are driving traffic from in-market buyers to your site, that is a win.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40