Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 97

SalesIntel

AUGUST 2, 2023

By the end of this read, you’ll be equipped with the knowledge to make an informed decision about the preferred platform for your sales and marketing needs. Let’s explore some of the top Lusha alternatives and why they are preferred by businesses seeking to enhance their sales intelligence efforts.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

Conversica

JANUARY 8, 2020

Business-to-business (B2B) conversations also rely on context and familiarity. For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. The differences between these two experiences are context and familiarity.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

SalesIntel

MARCH 1, 2024

By the end of this read, you’ll be equipped with the knowledge to make an informed decision about the preferred platform for your sales and marketing needs. Let’s explore some of the top Lusha alternatives and why they are preferred by businesses seeking to enhance their sales intelligence efforts.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Content4Demand

OCTOBER 27, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

6sense

DECEMBER 8, 2021

To quote Forrester’s Laura Ramos , “Unless you have been living under a rock, you can’t have helped but notice the hype around ABM.”. Account-based marketing (ABM) is a hot topic in the business-to-business (B2B) world and, when executed well, it can help you achieve increased deal sizes, shorter sales cycles and increased pipeline.

Account Based Marketing 62

Account Based Marketing Marketing AI Top of Funnel Ideal Customer Profiles 62

Tony Zambito

JULY 17, 2016

This persistent failure has marketing transformation on the minds of many CEOs and CMOs. With transformation meaning how to reorganize, as well as, realign marketing and sales efforts around the customer. Buyer persona research can play an important role in helping to achieve transformation.

Intent 100

Intent Buyer Personas CMO Work Management 100