Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Beyond just understanding, AtData also facilitates seamless integration with other marketing tools. So, why does this matter?

Enterprise Management 106

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 106

TowerData

MARCH 2, 2023

What ultimately led you to join AtData? A large part of me joining AtData was because of Phil Davis, CBO of AtData. His business experience and enthusiasm for sales was something that pulled me in and pairing that with AtData’s historic data sets was very endearing. What is something people don't know about you?

API 74

API Trust Marketing Email Marketing Tools 74

TowerData

AUGUST 24, 2023

Recently, I had the privilege of joining the team at the Pathmonk podcast to dive deep into discussions about brand awareness and messaging. It provided an avenue to discuss AtData's marketing strategies, the challenges, and the inspirations that drive us forward, especially amidst our recent rebrand.

Brand Identity 52

Brand Identity Branding Marketing Strategy Marketing & Strategy 52

TowerData

JANUARY 3, 2023

Here at AtData, we see five key areas to focus your attention: Data privacy, personalization and third-party cookies. Customers want to know about your brand and what it stands for. As we see it, risk-taking and thoughtful, measured testing will be imperative to get feedback from brands that you will need to excel. Economic trends.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. As a more passive channel, email provides details about a customer journey that a B2B customer can act on at their convenience.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

Optinmonster

JANUARY 19, 2024

If so, do you have a theory about why it did better or worse than the others? What about your send time? A small list that’s engaged and interested is so much better than a large list that doesn’t care about you or what you’re offering. Did a particular email perform really well or really poorly? No problem!

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

Optinmonster

JANUARY 19, 2024

If so, do you have a theory about why it did better or worse than the others? What about your send time? A small list that’s engaged and interested is so much better than a large list that doesn’t care about you or what you’re offering. Did a particular email perform really well or really poorly? No problem!

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52