Zoominfo

JANUARY 26, 2021

If you have a product or service that you know can effectively help larger companies and organizations, then you need an enterprise lead gen strategy. You need to target large organizations as a whole entity, which is precisely where ABM comes in. Just because you’ve won them, doesn’t mean you can’t lose them.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Zoominfo

NOVEMBER 6, 2023

When we decided to launch our ABM platform just under two years ago, we heard that buyers were frequently frustrated with existing ABM offerings, feeling they over-promised and under-delivered. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. A sales intelligence tool that primarily offers email lists and contact data is not truly a ZoomInfo alternative.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

DealSignal

JULY 17, 2023

Having access to accurate and up-to-date B2B data is crucial for the success of any organization. Data Types DealSignal: Data Types DealSignal offers a wide range of data types, including contact data, account data, intent data, technographic data, and funding data. DealSignal’s Intent Data feature: A game changer for data marketers.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Heinz Marketing

AUGUST 30, 2021

I think ABM is now kind of in that same kind of weird place. So recently it’s very much that while a lot of sales organizations took their field sellers, and just turned them into BDRs overnight out of happenstance of the reality of COVID, those people do not have the skills and capabilities to drive sales pipeline.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

MAY 21, 2021

When used correctly, B2B intent data boosts conversions and sales. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Content consumption is a strong signal of buyer intent. When your prospects visit other websites, you have no visibility into their activity or implied intent.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

SalesIntel

JUNE 16, 2023

However, as the market continues to evolve, several Cognism alternatives have emerged, providing organizations with a range of options to meet their specific data needs and drive success in their B2B strategies. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. What is the Role of Account-Based Marketing? Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

SalesIntel

AUGUST 16, 2021

In this quick article, we will look in-depth at the ten best sales intelligence tools for growing your organization. SalesIntel lets you identify and reach millions of decision-makers by providing technographic, firmographic, and buying intent data. Compare ZoomInfo with SalesIntel. So, let’s get started!

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

BenchmarkONE

JANUARY 25, 2023

Triblio ABM Platform The Triblio ABM platform brings together intent data, multichannel account-based advertising, website personalization, and sales activation to enable go-to-market teams to identify and prioritize best-fit accounts at scale, engage them, and grow the pipeline.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

The ABM Agency

APRIL 30, 2023

In this blog post, we’ll examine how combining ABM and inbound marketing can create powerful results, as well as the data-driven tools needed to implement them effectively. In this section, we will explore the key components of an ABM strategy and discuss its benefits.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52