Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. A marketing-driven pipeline that works.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

JUNE 23, 2022

Buyers now navigate much of their journey solo, with almost half of them taking at least three months to conduct self-guided research into new vendors before reaching out to a sales rep. To be successful in this new normal, B2B vendors must cater to the modern needs of their buyers to facilitate a journey that’s as smooth as possible.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. To make them excel at their job, you need to give them the right resources for prospecting, lead qualification, and outreach. B2B Prospect Intelligence.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. As we’ve gained a better understanding of our buyers, their needs and timing, there are 3 key areas that we’ve witnessed the biggest impact: 1. 33% lift in win rates.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Drift, Outreach). Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52