Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Many potential customers, including some who are already in-market for a product or service, won’t appear in first-party data sets before having an experience with that brand. Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. Find the right approach for you.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

PureB2B

MAY 30, 2022

They also need a firm understanding of their target prospects’ pain points — if possible, better than the prospects themselves. If that’s not stressful enough, SDRs also face a myriad of challenges that could really put their sanity to the test: Misalignment with marketing. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

DealSignal

AUGUST 26, 2020

When new inbound leads arrive, the DealSignal platform automatically enriches them with AI- and human-verified contact and account data, appends them with matching intent topics and scores, and syncs the fully-enriched leads back to the CRM. Levy, Principal of GZ Consulting. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. This allows the effective delivery of personalization at scale.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). And if you’re on a B2B sales or marketing team, you are too.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Advanced targeting options include: interest targeting, attribute targeting, and category targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137