Remove ABM Remove CMO Remove Linkedin Remove Marketing Mix
article thumbnail

15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

article thumbnail

10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis. Final Thoughts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Pipeline Radio, Episode 250: Q & A with Christel Grizaut Billault @ChristelGrizaut

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. My name is Matt Heinz, very excited to be here with you live again on LinkedIn, Facebook, and YouTube. And then how does that go-to-market alignment happen?

article thumbnail

Interview with Semcasting: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising

SalesIntel

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising. B2C marketing space? What is unique about working within the B2B v.

article thumbnail

Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Right within your LinkedIn is a description, the LinkedIn profile. The first thing it says after your name and title is it says “Sales-focused CMO.” Thank you so much.

article thumbnail

Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management.

article thumbnail

Sales Pipeline Radio, Episode 155: Q&A with Shawn Herring @shherrin

Heinz Marketing

And how does a startup in a marketing environment balance traditional awareness, sort of brand goals with really driving measurable pipeline as well? Those are the two major components that I consider in the marketing mix, if you will. Tim Kopp was the former CMO of ExactTarget, mentor as well as just amazing person all around.