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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

A/B testing tools. These tools allow you to test different versions of your content or website to see which version performs better. Google Optimize, AB Tasty, and Freshmarketer are common choices. Marketing automation software. This can automate and optimize marketing campaigns.

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9 steps to make a reactivation program that really works

Martech

Testing can help you find the right number of emails in the sequence and the intervals at which you send them. Automation is essential here because the trigger (i.e., What should I test? Overt versus covert messaging Testing is essential when you’re building a reactivation program from the ground up. Everything!

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Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

TrustRadius Marketing

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. Finding the Best Version of You: A/B Testing. But where do you go from there?

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Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

TrustRadius Marketing

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. Finding the Best Version of You: A/B Testing. But where do you go from there?

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Companies are realizing the importance of investing in an email software, with reports suggesting that around 49% of businesses use some form of email automation. 8 Key Must-have Features of Email Marketing Platforms. A/B testing. Follow email marketing compliance. Send test emails before executing campaigns.