Remove A/B testing Remove Examples Remove Segmentation Remove Wikipedia
article thumbnail

Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

For example, you could focus exclusively on building a better reputation for your brand, and work on getting featured in high-authority publishers. Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently. Defining success. Generating New Ideas.

article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. For example, “a 45-to-55-year-old businessman who reads Forbes every morning.” ” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source.

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

Ilya, I know you a few months now because you’re an investor in Metadata and the founder of Segment and those two things are our dream that they happen the same reality. So I am one of the co-founders of Segment. We made a test of this for a 300, 500-person classes in Stanford and MIT. Ilya Volodarsky: Sure.