Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

B2B Digital Marketer

APRIL 1, 2021

You have to test it out first and find valuable data before you spend a huge amount of money. Instead, get a little idea, go out there and test that idea with some real customers, and get the data about how it’s received before you start spending the big bucks.” We test it, we get the data and then we improve upon it.

Planning 52

Planning Work Management Marketing Management Business 52

B2B Digital Marketer

APRIL 8, 2021

These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. One is, uh, personalization, right? There’s bugs, there’s errors, and you have to typically deal with some kind of engineer persons of technical person to get it going.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

chiefmartech

AUGUST 5, 2019

We reorganized the conference around the theme of martech is marketing , drawing upon over 300 proposed sessions from experienced practitioners and industry experts, to assemble a top-notch educational program that connects the dots between world-changing marketing technology and world-class marketing leadership.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

chiefmartech

FEBRUARY 9, 2016

My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas. This is a master class that you won’t want to miss.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

JANUARY 22, 2018

So people worry that a bot can’t nearly replace a human interaction from a personalization authenticity standpoint. I know you and the folks at Heinz Marketing have really focused on personalization. Having these really personalized messages, frankly, just work better. I’ll give you a specific example. Matt: Yeah.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

Directive Agency

MAY 9, 2017

Person 1: VP of Marketing. Depending on the personality of the VP they can also take on the role of brand evangelist. Person 2: Account Based Content Marketer. Person 3: Marketing Manager. Person 4: Paid Search Specialist. Here are some tasks they might do on a daily basis: Split test ad copy. Optimize bids.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Magisto

SEPTEMBER 23, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. This adjective is used if you can sense that the content is aligned with the person’s actual beliefs and values.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Metadata

MARCH 18, 2021

We’re a 600 person company now based in San Francisco. ” Then the professor gets this cardiogram of class understanding, and if it dips they can stop and answer questions. We made a test of this for a 300, 500-person classes in Stanford and MIT. ” Segment style, all data driven AB test.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Magisto

OCTOBER 3, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. A way to segment your audience or target audience, through gender, age, income, social class, and so on.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convert

APRIL 18, 2023

And if you know about the MECLABS Conversion Sequence Heuristic , you’ll understand the big role motivation plays in converting shoppers: C = 4m + 3v + 2(i-f) – 2a This “thought tool” is a product of years of testing and research, that helps you focus changes to areas on your web pages that can directly improve the probability of conversion.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52