Valasys

OCTOBER 11, 2019

The whole idea behind an account-based everything approach requires B2B enterprises to think of sales in terms of individual accounts based on targeting the most important decision-makers of those accounts. The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Lead Liaison

MARCH 6, 2018

We did a really great AB test a few months ago, where we tested eight different emails. We give a little bit more of our personality in that video, and it makes that webinar registration page just stand out a little bit more. The third thing is you want to have an email marketing system to send out your email.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

SendX

OCTOBER 8, 2020

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. It became a CRM platform.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Convert

AUGUST 18, 2021

So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). This way, you can streamline your decision-making and find the best A/B testing tool for your investment.

Privacy 95

Privacy A/B testing Pricing Price 95

Convert

NOVEMBER 2, 2020

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign, and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign , and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Only 31.2% Only 31.2%

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Everything you need to know about finding the ideal tool to ace marketing and optimization.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

SEPTEMBER 22, 2021

By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify? In today’s article, we’re going to walk you through the top A/B testing tools that you can use with your Shopify store.

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Kevin Indig

JUNE 26, 2023

What excites me so much about CRO is that it sits between marketing and product. In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

accelerate agency

FEBRUARY 16, 2023

SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

AUGUST 10, 2021

SaaS, or software as a service tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. . SaaS Email Marketing Tools. What are SaaS tools?

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Envy

APRIL 30, 2020

At the same time, 94% of companies have difficulty seeing any real ROI on their B2B content marketing. Too many companies have no coherent, data-based B2B content strategy, causing meaningful insights to get lost somewhere between marketing and delivery. B2B Content Marketing Points of Failure. Creating a B2B content strategy.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 60

Enterprise Management Planning Marketing Attribution Work Management 60

B2B Digital Marketer

APRIL 8, 2021

Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data. Data-driven marketing is based on facts rather than biases.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Litmus

DECEMBER 5, 2018

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. Ecommerce brands that A/B test. How big can the gains be? their emails generate 20% more revenue.

A/B testing 57

A/B testing Enterprise Management Broadcasting Terms and Conditions 57

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

chiefmartech

FEBRUARY 9, 2016

My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). Marketing Technology Professionals of the World Unite! The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! What Is A/B Testing? Some tests can see leaps of 10-50% difference.).

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. By the end of this guide, you’ll be able to invest in an A/B testing tool that dovetails seamlessly with your unique needs. Then, we cover the consciousness quotient (CQ) of the tool vendor. G2 rating: 4.5/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

PathFactory

JUNE 20, 2019

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The action-packed hour explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples. Why is that?

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Convert

AUGUST 24, 2022

After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Top of those facets is marketing and communications.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? You don’t need to break the bank or go with the category leader if you want your testing needs met. Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. And that number is only growing. Let’s help you out!

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52