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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). Test with your sales and customers. After several rounds of revisions working with the product team and subject matter experts, you’ll need to test the latest messaging framework with your sales team and get their feedback.

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Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Interests: Data, Benchmarks, Competitors, MQLs. Benchmark Study of B2B Site Speed Across 1,000 Sites.