A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?
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MARCH 28, 2022
Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.
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