Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Only B2B

FEBRUARY 6, 2024

Must Read: Virtual Prospecting with Intent Data Personalized Content that Converts: Craft targeted messaging and content that resonates with specific buyer needs and preferences. How will our intent data solutions achieve your ROI goals in 2024? This personalized approach fosters stronger engagement and drives conversions.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Seismic

NOVEMBER 16, 2023

Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. If this year was any indication , sales targets and quotas will likely grow in 2024.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

Sana Commerce

SEPTEMBER 28, 2023

Are you aligned with your buyer needs? Learn more in the B2B Buyer Report 2024. In our 2024 Buyer Report , research uncovered that unreliable information leads to broken trust. Find out more ways that you can put your customers first in our extensive 2024 B2B Buyer Report. Request a demo now.

Marketing Management 52

Marketing Management B2B Privacy Trust Marketing 52

Top Rank Marketing

SEPTEMBER 4, 2023

Almost six out of ten (57%) of the buyers Wunderman Thompson surveyed for their report admitted that they felt “less loyal” to B2B sellers than they did pre-pandemic. B2B buyers need innovative solutions to keep up and get ahead, too, and, according to the research, they’re more willing to look to new sources for these solutions than ever.

Enterprise Management 85

Enterprise Management Work Management Marketing Management B2B Marketing 85

Madison Logic

FEBRUARY 14, 2024

Personalization allows brands to tailor their content and messaging to align with individual buyer needs, establishing a strong connection that fuels loyalty and accelerates conversion. Most buying decisions involve an average of six stakeholders , each with distinct needs, concerns, and priorities.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

ClearVoice

NOVEMBER 25, 2022

But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Google may have extended support for third-party cookies until 2024. First-party data collection. Conversational marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115