Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. You can now forecast more accurately and make better business decisions using the new forecast accuracy tracking.

Top of Funnel 123

Top of Funnel Forecasting SMS Work Management 123

Hubspot

APRIL 11, 2023

Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Salesforce Marketing Cloud

JANUARY 26, 2024

Why knowing the difference between MQLs and SQLs is important Moving a lead from MQL to SQL Hit your forecast with real-time pipeline insights What could you do with relevant insights at your fingertips? Sell smarter, take action, and hit your forecasts. Improve your forecasting What is a marketing qualified lead (MQL)?

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

Hubspot

JULY 27, 2023

The average win rate for B2B companies in early 2023 fell between 17-20%. Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. Creating sales reports and forecasts. The good news?

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. If you’re thinking about what to do in 2023 but not sure where to start, visit my article directory on MarTech and search for ideas. ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. Launch things.

Planning 23

Planning Work Management Paid Search Agency Marketing Management 23

Salesforce Marketing Cloud

NOVEMBER 15, 2023

The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. An effective sales management process includes hiring and training a skilled sales team, setting team-wide goals, developing a sales strategy , managing leads , forecasting , and reporting. Of course not. The result?

Work Management 111

Work Management Marketing Management Marketing AI Forecasting 111