Martech

SEPTEMBER 29, 2023

AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? However, AI also introduces a new legion of ethical considerations for marketers to navigate. Transparent privacy policies and easy-to-understand terms and conditions are essential. Data ownership.

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Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. There’s not much independent auditing happening, anyway.

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Marketing AI Transparency Lead Ranking Ethics 111

Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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Privacy Advertising Agencies Privacy Protection Opt-out 93

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

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Privacy Privacy Protection Opt-out Opt-in 26

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

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Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 117

Brightedge

JULY 29, 2022

Open-access technologies and inexpensive tools have allowed smaller organizations to build search engines that offer unique value propositions based on privacy, security, topical accuracy, charitable contributions, and more. Ethical or philanthropic initiatives - Ethical search engines offer a portion of their revenues to charitable causes.

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Martech

JANUARY 26, 2022

Topics seem more likely to be acceptable to the broader ecosystem as they address several FLoC privacy concerns head on,” said Aaron Levy, head of paid search at Tinuiti. It’s odd to call this an advantage, but I view anything that launches with a higher likelihood of stability and lesser likelihood of mass opt-outs a win.”.

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