Martech
APRIL 1, 2022
Viewers are flocking to AVOD, an eMarketer study shows. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”.
Porch Group Media
NOVEMBER 4, 2022
You Thought 2022 was Big – CTV is Just Growing Up. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. In 1997, Netflix was founded.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digilant
AUGUST 10, 2023
Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2022, digital advertising accounted for nearly 72 percent of U.S. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. crossed the $1 billion mark in 2022.
Digilant
AUGUST 10, 2023
Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2022, digital advertising accounted for nearly 72 percent of U.S. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. crossed the $1 billion mark in 2022.
Contently
SEPTEMBER 20, 2016
Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.
Digilant
MAY 13, 2021
A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4
Valasys
JANUARY 9, 2020
According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. According to eMarketer , 93% of video watchers in India watch Youtube. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from.
Expert insights. Personalized for you.
107 
Let's personalize your content