Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Aberdeen

JANUARY 3, 2020

Intent Data Accelerates the B2B Pipeline. Just because you’ve got an ABM strategy that covers all the bases doesn’t mean you’re driving business results most effectively. Once there’s a solid ABM strategy in place, marketers and sales teams need to align and take steps to accelerate the pipeline. Strategizing for 2020.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Ledger Bennett

JUNE 1, 2020

Using data gathered from Ledger Bennett clients, we’ve developed a strategy for each business group based on their current challenges, highlighting how they’ll successfully emerge from the pandemic over the next half of 2020. Switch to core activity – only top tier revenue campaigns stay live, brand, ABM and remarketing.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

JANUARY 8, 2020

If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. Whether you’re trying to get an account-based marketing (ABM) strategy running smoothly or putting any other marketing strategy to work, one of the biggest challenges is aligning with the sales team.

Pricing 14

Pricing Price Account Based Marketing Intent Data 14

NetLine

APRIL 11, 2023

But remember what we learned from last year’s report: Popularity ≠ purchase intent. Last year’s research revealed that White Paper registrations were a greater indication of a user being in the later stages of a purchasing decision. However, eBooks were 3.5x more likely to be requested. On the surface, these figures don’t align.

Demand 52

Demand B2B Webinar Metrics Intent 52

Unbounce

SEPTEMBER 16, 2021

But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service. After all, you can’t be in all places at once. But, who wants to miss out on a good deal?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Aberdeen

JANUARY 3, 2020

Intent Data Accelerates the B2B Pipeline. Just because you’ve got an ABM strategy that covers all the bases doesn’t mean you’re driving business results most effectively. Once there’s a solid ABM strategy in place, marketers and sales teams need to align and take steps to accelerate the pipeline. Strategizing for 2020.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

SalesIntel

APRIL 16, 2021

Efficiently perform ABM. Technographic, behavioral, and firmographic data can be a deadly combination if you use ABM. Leading B2B data providers like SalesIntel can easily and quickly make this combination available for you to drive ABM initiatives. Other benefits of using intent data are: Targeted ads.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80