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LiveIntent Featured in eMarketer’s Email Marketing 2019 Report

Liveintent

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Static ads are most commonly used in sports, racing, and open-world games.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). Static ads are most commonly used in sports, racing, and open-world games.

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How to edge out your competition with market research

Sprout Social

Who’s running ads related to your business? For example, Google Product Listing Ads can help highlight all of the above for B2C brands. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Social media. The importance of social media market research.

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Location-Based Marketing on the Rise

Porch Group Media

In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. More than 8 in 10 (84%) marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future. Types of mobile location-based marketing include: Mobile Audience Targeting.

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Location-Based Marketing on the Rise

Porch Group Media

In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. More than 8 in 10 (84%) marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future. Types of mobile location-based marketing include: 1) Mobile Audience Targeting.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. What do you think the value that marketers and media buyers are getting when they’re moving to connected TV? Sam (04:48).

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