Adobe Experience Cloud Blog

APRIL 30, 2018

But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. We need to move from batching and blasting to AI-driven, lookalike audiences. Introducing Marketo Audience AI.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Contently

OCTOBER 4, 2018

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Now: She is a Distinguished Engineer & Lab Director of IBM Research Cambridge, exploring and creating next-gen AI/ML capabilities, and chairing the first AI Research Week. Remember that.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% ” Marketing is still seen a relatively elastic expense.

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Contenders included Sitecore, Digital River, commercetools, and Elastic Path.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Valasys

AUGUST 14, 2019

According to a report published by codeinwp.com WordPress alone accounts for 50-60% of the total share of the global CMS market. Headless CMS delivers best results when incorporated in omnichannel marketing, customization, integration & security. There are multiple vendors in the market. Ease of Use: .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91