Year-end benchmark report: 2H 2018 benchmarks and best practices
Choozle
JANUARY 17, 2019
In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). Digital video ad spend: $27.82
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