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Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). Digital video ad spend: $27.82

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Consumers who visit a store that they have clicked a Google search ad for before their visit spend 10 percent more in-store. Google Ads are one of the most popular forms of PPC and with over a trillion searches in 2018 that should come as no surprise.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. ad spend lost to fraud this year.

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Is display advertising still effective?

Bannerflow

Indeed, digital ad spend is actually increasing ! With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising.

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4 Reaons Display Digital Advertising is (still) Effective

Digilant

It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . click-through rate (CTR). The average Display CTR has grown by 40% from 2012 to 2018, while mobile has increased by nearly 91%. Cost per metric (CPM).

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

For example, metrics such as impressions and click-through ratio (CTR) provide a clear picture for awareness campaigns, but they don’t accurately depict your conversion goals. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. billion in 2018. Parting Words.

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How to Optimize Your Google Ads Budget From KPI Metrics

Directive Agency

How much should you be spending on Google Ads? However, understanding what the average company spends on advertising can still be helpful. Digital ad spend looks to reach $107 billion this year in the U.S., according to eMarketer , while TV ad spend continues to fall. What Is the Average B2B Budget for Ads?