Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)
Unbounce
MARCH 7, 2019
It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You look at how the industry has changed, and begin to wonder, “are SKAGs still a best practice to get the most from my SEM strategies? How PPC has changed its view of match types.
Let's personalize your content