Vidyard

OCTOBER 7, 2015

SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. . San Francisco, Calif.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. This is a huge increase from the average open rate of 22 percent.

ROI 40

ROI Email Marketing Tips CTR 40

ConvertKit

FEBRUARY 9, 2021

Email segmentation may not initially sound like a strategy for increased open and click rates, but once I start to unpack it a little more, you’ll quickly see why email segmentation is going to be your new best friend. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5 Tradeshift increased page views by 231 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

Vidyard

MARCH 12, 2014

Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. Very valuable info for data-driven marketers. So who’s doing this now?

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. 2015 is nearly gone, but shouldn’t be forgotten. Open rates are primarily indicative of how attention-grabbing your email subject lines are. Take two steps back to leap forward. Start with the basics.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Hubspot

MARCH 15, 2016

Of course, you then need to create an assortment of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers. 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. It’s time to think beyond the inbox.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28