Remove 2015 Remove Adwords Remove CTR Remove SEM
article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile. Jeff Bullas Jeff Bullas was named the No.1

article thumbnail

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. >>Back to top.

article thumbnail

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. Step into my time machine , and let us take a journey. EDITOR’S NOTE.

PPC 111
article thumbnail

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. SMX Advanced 2017, Day 2.

article thumbnail

Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now

QuanticMind

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). PLAs are powered by feed-based marketing campaigns and require both an AdWords and a Merchant Center account. Again, you knew all this.

Google 40