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Nine Social Media Marketing Stats You Can Use

Webbiquity

Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Small Business Trends ). MarketingSherpa ).

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Advertising on Mobile for B2C Companies

LeadSquared

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? What is Mobile Advertising?

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform. Traffic Sources.

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How 3 UK Brands Reached Their Audiences With Great Content

Contently

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Little and her team pay particular attention to mobile responsiveness, content length, and the visual appeal of all pieces produced.

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Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns

Adobe Experience Cloud Blog

I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels.

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Report: Online Ad Revenue Will Soon Surpass Print

readwrite

Newspapers that once thrived on the cash-cows that were classifieds and print advertising have had their lunch eaten by the disruptive forces of Craigslist and online advertising, which have slowly chipped away at print ad sales. The PwC report found that in 2009, online ad revenues continued to climb to $24.2

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The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction

Hubspot

That often manifests itself via mobile, where 90% of our time is spent on apps. To add further insight, 70% of that time on mobile social apps is spent consuming media. All in all, we use our mobile devices to stay amused. Despite our use of mobile apps to relieve boredom, that might be what’s causing it in the first place.